Hailey Bieber stars in new Victoria’s Secret ad campaign

Hailey Bieber has become the new face of the famous Victoria’s Secret brand. The 24 y.o.model has starred in a new advertising campaign, where she posed in lingerie and sleepwear.

Hailey’s collaboration has now generated some buzz, as the brand had previously stated that it would refuse to work exclusively with supermodels due to a change in its policies.

@victoriassecret Instagram

VS stated that the company would mainly focus not on the appearance of the girls, but on their achievements, and it began to invite representatives of various professions to cooperate, including actress Priyanka Chopra and American soccer player Megan Rapino.

Hailey is more likely to belong to the previous beliefs of the brand, being a popular model with ideal body proportions, which somewhat contradicts the latest statements of the company.

But it seems that Victoria’s Secret will not completely change its image yet. Hailey isn’t the only celebrity model to join the brand this year, and supermodel Bella Hadid has also starred in the brand’s recent ad campaigns.

@victoriassecret Instagram

In recent years, the company has often been criticized mainly for the lack of models of different physiques among its representatives. Therefore, the company had to revise its policy so as not to irritate the world community.

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