Justin Bieber Teams up with Dolby
Dolby Laboratories, Inc. a leader in immersive entertainment experiences, collaborates with superstar Justin Bieber to celebrate his new single “Ghost” and a new era for music in Dolby Atmos, which is transforming how music is created and enjoyed. In the commercial, the world will see the versatility of Justin Biebers musical talent while exploring “Ghost.” Fans looking to connect with Justin on a deeper, more emotional level, can enjoy “Ghost” and Album JUSTICE today in Dolby Atmos on Apple Music.
“I believe Dolby Atmos takes music to the next level. It’s game-changing and hits you differently,” said Justin Bieber. “It’s the best I’ve heard my music. That’s a fact.”
“Today we are celebrating a new era for music and the story behind ‘Ghost,’” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Through this exclusive piece, Justin sheds new light on the inspiration behind his latest single while putting his artistry on full display. When experienced in Dolby Atmos, fans will hear the song like never before.”
The video was directed by GRAMMY®-nominated American music video director, commercial director, and filmmaker, Colin Tilley. Colin is one of the most in-demand talents known for his work, including music videos for Justin Bieber’s JUSTICE album.